By Thomas Hobbs

The teaser shines a light on Amazon’s consumer device Echo, which is a voice-activated, personal assistant that connects to the cloud to give instant information or play songs at the request of a user.

In the creative, Baldwin quizzes former Miami Dolphins quarterback Dan on ideas for a Super Bowl party, with the Echo, which responds to the name Alexa, suggesting: “A stadium built entirely of snacks”.

Baldwin’s subsequent calls for an architect and a five-star chef should mean we get to see the fictional “Snack Stadium” come 7 February.

Since its November 2014 debut in the US, the Echo has Read full story ›

Source: Marketing Week