By Barry Dudley

Apple has been the world’s most valuable company (at least measured by its market cap, if not sales) for so long now that it’s easy to forget that it was not always so.

Back in the late 1990s, before the return of co-founder Steve Jobs, Apple was months – some say weeks – away from bankruptcy. The launch of the famous all-in-one ‘Bondi Blue’ iMac in 1998, accompanied by the clever ‘Think Different’ ad campaign, helped set it on its way.

After that, under Jobs’ leadership, the company could do no wrong. A stream of premium-priced hit products – iMacs, MacBooks, iPods, Read full story ›

Source: The Drum