By Thomas Hobbs

The online campaign – which aims to inspire Tesco shoppers with tips around all their main meals – integrates videos, images and allows users to flick through sharable recipe pages.

The supermarket giant will also pin the online cookbook to the top of its Twitter profile to boost interaction.

“Promoted Moments gives us the opportunity to tell this story in an even more visual and impactful way than usual,” said Claire Hoey, marketing manager at Tesco.

Tesco will soon be followed by Xbox and Sky, with both imminently launching Twitter campaigns via Promoted Moments.

Xbox will use Promoted Moments to “deliver a compelling Read full story ›

Source: Marketing Week