More than 10 million viewers tuned in for the conclusion of ITV’s hit drama Downton Abbey last December, making it the clear ratings winner over Christmas. However, with figures for other flagship shows such as The X Factor taking a dive, the channel will have its work cut out to attract new viewers in 2016.
But ITV is far from sinking. Despite a 4% drop in viewing figures during the first half of last year, pre-tax profit was up by 25%, and with a raft of new content in the pipeline group marketing director Rufus Radcliffe Read full story ›
Source: Marketing Week
Industry News
