British brewers are again pinning their hopes on last year’s ‘There’s a Beer for That’ campaign after pumping an additional £5m in to marketing it in 2016.
Heineken, Molson Coors, AB InBev, SABMiller and Carlsberg, which all joined forces along with the pub industry to create Britain’s Beer Alliance, have stumped up the money as they continue their mission to revive falling sales of beer across the UK.
‘There’s A Beer For That’ will continue to focus on communicating three core messages – quality, diversity and versatility of beer.
The campaign’s aim is to drive awareness and understanding of Read full story ›
Source: The Drum
Industry News