By Seb Joseph

Food and drink makers are moving faster than ever to tackle childhood obesity but the gains are coming from a “terrible base” and advertising needs to do more to help turn the tide, warned celebrity chef Jamie Oliver.

The warning was part of the Oliver’s “get your shit together” plea to a packed room of media owners, agencies and advertisers at the Advertising Association’s Lead event this morning (28 January).

There’s a growing view among the likes of Coca-Cola, McDonald’s and Mars that they need to up their game when it comes to health education amid pressure from the government and consumers Read full story ›

Source: The Drum