By Jennifer Faull

Hope Locker is a new experiment from charity Water Aid which rather than asking people to give money, requires them to ask the charity for their money back.

Created by Proximity London and production agency MediaMonks, the lockers have been set up in a number of public swimming pools. Like any other locker, you insert your pound to secure your belongings and release the key as per normal. But, when you return to get changed again – instead of simply releasing your coin you’re first asked if you’d like to donate it to charity.

A video has also been created, asking Read full story ›

Source: The Drum