Budweiser has undergone its most major face-lift in its 140-year history and updated its entire visual identity, at a time when the brewer is hoping to turn around falling sales in a sector increasingly dominated by consumer’s appetite for craft beer.
The brewer worked with Jones Knowles Ritchie worked to overhaul its packaging, typography and logo in a global rebrand – a first for Budweiser – which said it needed to marry the effort it put into its product with the look of its brand and storytelling.
“It was really a quality brief: how do we look to what we imagine we Read full story ›
Source: The Drum
Industry News
