The Economist has strengthened its social presence with the announcement that it will publish its content on social platform Line in a bid to grow its audience in Asia.
The partnership with the Japanese-based messaging and news app will see The Economist become one of the first publishers to put its articles and video content on the platform.
The whatsapp/Twitter like platform has grown in popularity since its 2011 launch, now claiming to have over 200 million monthly active users across more than 230 countries. It’s take up in Asia, particularly among young people interested in current affairs, will help the title Read full story ›
Source: The Drum
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