By Doug Zanger

In its first year as an official NFL sponsor, automaker Hyundai is running four ads during Super Bowl 50. The goal is to highlight Hyundai’s safety, technology and convenience features and two specific models — and will be supported heavily with social media activity. The creative was developed by Hyundai’s agency of record, Innocean Worldwide, with regional HQ based in Huntington Beach, California.

The humorous spots feature actors Kevin Hart and Ryan Reynolds and will run in the coveted pre-kick time slot and in-game, featuring the 2017 Elantra and premium 2016 Genesis sedan.

“Super Bowl Sunday is our opportunity to participate in Read full story ›

Source: The Drum