Sarah Mansfield, Unilever’s VP media, Europe and LatAm and global operations, will play a key role in assessing the quality of entrants for this year’s Digital Trading Awards (DTA).
Ahead of the closing date for entries (12 February) she speaks with The Drum about her hopes that market consolidation will positively impact the quality of inventory bought and sold traded programmatically, the shift towards more closed trading environments, plus the need for more stringent ad verification and viewability standards.
With media spend using programmatic media buying technologies set to hit £2.5bn in the UK this year (see chart below), Read full story ›
Source: The Drum
Industry News
