By Morag Cuddeford-Jones

Much is made of whether marketers need to be ‘left brain’ or ‘right brain’ people. In fact, it is more important that marketing departments are ‘whole brain’ teams, assembled from people with a combination of creative and analytical skills. Ultimately, marketing needs professionals who can read data competently and also those who can identify actionable insights and communicate a business case.

But where should companies go to recruit these people and what should their academic or vocational training be in? Can you expect to find all the required skills in one person, or do you need to balance them across the Read full story ›

Source: Marketing Week