With new ways of communication emerging every week, marketers are in danger of “binging” on all the new channels available to them to the detriment of the brand, according to Visa’s head of digital comms and corporate responsibility Nick Jones.
Speaking ahead of the entry deadline for The Drum Marketing Awards – for which he is a judge – Jones said: “Because we can, we try and exploit all the new channels and tools at once. Look at the recent spate of new apps, which go from hype to happening to has been very quickly.
“It’s at the point where Read full story ›
Source: The Drum
Industry News