Super Bowl viewership numbers continue to increase, but so too does second screen use during the game.
MIllennials love sports and they love creative advertising, but they also love their smartphones, tablets and laptops; for brands spending millions of dollars during the game, capturing the attention of millennials is more important than ever.
Whistle Sports, the digital sports media company with over 300 YouTube channels and 140 million aggregated fans and followers, has researched millennial media consumption habits and the company’s CEO, John West, thinks that success for brands with millennials during Super Bowl 50 boils down to five things: being mobile, Read full story ›
Source: The Drum
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