The Multiple Sclerosis (MS) Society has appointed of two marketing agencies to drive the charity’s digital transformation and plans for a refined brand positioning.
Arthur London has been tasked with reframing the MS Society‘s brand proposition, while Code Computerlove’s remit includes building a new digital platform and delivering a programme of digital evolution, with both agencies working closely together to ensure an integrated approach.
John Palmer, executive director of marketing and communications at the MS Society, said: “We want to ensure the MS Society is capable of engaging, supporting and inspiring everyone affected by MS in the UK, including up Read full story ›
Source: The Drum
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