British luxury motor yacht manufacturer Princess Yachts has launched a new responsive website for its international client base and a refreshed digital marketing strategy, delivered by INK Digital.
The new site aims to capitalise on Princess’s high volume of mobile traffic, as well as to drive the flow of visitors to the site. The integration of smart technology allows users to engage with relevant content suited to them using the site’s IP lookup and multilingual capabilities. Strategically placed call-to-actions and personalised content, such as local distributor details, change based on the user’s location or set preferences.
Danielle Emery, marketing manager Read full story ›
Source: The Drum
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