House of Fraser’s brassy attempt to jump on the emoji bandwagon has left many of its Twitter followers bemused and some even wondering whether the brand has been hacked.
The department store’s #Emojinal social media drive on Monday has seen it hijack trending topics such as Pep Guardiola’s move to Manchester City and Harry Styles’ birthday with a flurry of emoji-filled photoshops.
HARRY Birthday HAPPY Styles! @Harry_Styles #HappyBirthdayHarryStyles #EMOJINAL pic.twitter.com/DIJ5EJQOyW
— House of Fraser (@houseoffraser) February 1, 2016
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Source: The Drum
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