Vanity Fair has inked a deal with Snapchat to reveal its annual special Hollywood issue.
The Conde Nast-owned magazine’s cover will be available to view exclusively on a dedicated channel on Snapchat’s Discover platform from noon (ET) on Monday 8 February for one hour before being released publicly.
Further exclusive content includes a behind the scenes look at how the cover was pulled together, as well as tips on how to dress for the Oscars, access to Vanity Fair’s Oscar Party photo booth and a sharable feature calling for suggestions on who Leonardo DiCaprio should take to the awards.
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Source: The Drum
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