Cast your mind back to the 1990s and it’s likely you can recall swathes of teenage girls wearing t-shirts emblazoned with the phrase FCUK, French Connection’s wildly popular range which cemented the clothing retailer’s position in the zeitgeist of the period and put it on the fashion map.
Since then the brand steered away from its FCUK positioning and in recent years has faced tumbling sales amid a lack of appeal among its core audience of 20-35-year-old women and competition from the likes of Zara, Ted Baker et al. Last summer French Connection admitted it had had a “disappointing performance” in Read full story ›
Source: The Drum
Industry News