By John Glenday

Google is to abandon its efforts to establish a price comparison platform for credit cards, vehicle insurance and mortgages after just one year following a tepid consumer response.

Google Compare marked a conscious bid by Alphabet to harness its sprawling operations to offer customised shopping and financial service tools but the idea failed to gain much traction in a competitive marketplace.

The Wall Street Journal reports that the abortive effort was finally acknowledged to be a failure by Google in an email to partners, informing them that the service will be terminated on 23 March.

Instead Alphabet is set to channel its energies Read full story ›

Source: The Drum