Pepsi Max has recruited some of the top footballers in the English Premier League and La Liga for a global campaign that will see it place emojis onto its packaging in an effort to win over younger drinkers.
The #Maxfootball campaign will be fronted by Man City striker Sergio Agüero, Real Madrid star James Rodríguez, Belgian captain Vincent Kompany, Arsenal’s Alexis Sánchez and Manchester United keeper David de Gea.
The 2016 all-star team will feature in a number of ads in the campaign, the first of which kicked-off today (23 February) with ‘Blue Card’. The ad sees a pair of Read full story ›
Source: The Drum
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