The Samaritans is looking to reposition itself as the ‘expert listener’ with the roll out of a two-year OOH campaign encouraging people to contact the charity before they reach a stage where they consider suicide.
It features a series of portraits, shot by photographer Nadav Kander, of anonymous people facing away from camera. Each portrait runs with a line featuring a hidden message.
For example, one ad it reads ‘Please don’t worry about it, you guys help people with worse problems that me’ with the words ‘Please’, ‘help’ and ‘me’ bolded out to convey the message that it’s sometimes easy to hide Read full story ›
Source: The Drum
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