By Zoe Harris

Last week, when news of our launch was leaked (this project has been dubbed the worst kept secret on Fleet Street), I read with great interest The Drum news editor Seb Joseph’s piece on what advertisers needed to know about our new brand, given that they hadn’t yet seen it. I was also surprised to see that he got a lot right.

It’s brilliant now that the cat is out of the bag officially that I can correct and confirm some of the points made.

So starting from the top, with my brand police hat on, our new paper Read full story ›

Source: The Drum