Independent family distillers William Grant & Sons – which owns brands from Sailor Jerry to Glenfiddich – has appointed agency Splendid Communications to run the global communications on Hendrick’s gin and The Balvenie whisky following a competitive five way pitch worth six figures.
The Splendid team, led by chief executive Alex Samways, will develop an integrated Hendrick’s communications platform and run a creative press office for potential activation in over 80 markets to drive trial and advocacy. The press office function will provide markets with inspiration, ideas and associated assets to help bring the Hendrick’s world alive for consumers at local Read full story ›
Source: The Drum
Industry News