The Specialist Works (TSW) has won Norwegian adventure cruise company Hurtigruten’s UK media planning and buying account.
TSW, which won a competitive pitch, will handle Hurtigruten’s £1 million media spend across consumer and trade titles and sites.
Hurtigruten offers “exhilarating adventure experiences” along the Norwegian coastline and the polar regions of Spitsbergen, Greenland and Antarctica. British private equity firm TDR Capital, the owner of David Lloyd Leisure, teamed up with investors Periscopus and Home Capital to buy stock market-listed Hurtigruten in 2014 and take it into private ownership.
Richard Adams, UK head of marketing at Hurtgruten, says the partnership with The Specialist Works Read full story ›
Source: The Drum
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