The British Olympic Association has denied reports that it has implemented new rules which would place greater restraints on how sponsors are allowed to promote partnerships with British athletes at the Rio Olympics.
According to reports in the Times the British Olympic Association (BOA) has drawn up new regulations which will ban brands who are not official Olympic or Team GB sponsors from retweeting any messages from their athletes, or posts from Team GB, during the Olympics in Brazil.
The so-called shut-out is intended to protect the game’s official partners and prevent ambush marketing by non-Olympic sponsors that could jeopardise Read full story ›
Source: The Drum
Industry News