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for print only – pages 8 and 9 – What marketers learnt at Mobile World Congress

on Feb 23, 2016 | 0 comments

By Leonie Roderick

INTRO

The great and the good of the marketing world were out in Barcelona, Spain this week for Mobile World Congress where tackling mobile ad blocking, the rise of virtual reality and redefining the smartphone were all high on the agenda.

By Jonathan Bacon and Leonie Roderick

MAIN TEXT

Close to 100,000 people descended on Barcelona this week for Mobile World Congress, one of the industry’s largest trade shows. They were there to see the latest smartphones launches from the likes of Samsung, Sony and LG and new technology that could revolutionise how we communicate.

For marketers it is a chance to experience future technology, Read full story ›

Source: Marketing Week