The business, hot on the heels of its announcement that it is partnering with Hutchison Whompoa’s Three to launch an opt-in operator-level ad blocking service, spoke alongside Google, Yahoo, AOL and Nestle to debate one of the industry’s most pertinent issues.
The publishers on the panel defended themselves and argued that, while a lot of mobile advertising wasn’t up to standard for users, blocking at an operator was penalising the publishers that are trying to create a better experience.
Carthy, said: “I’m yet to be proved that there is non-abusive ad tech. Not every publisher is a bad publisher, true, but Read full story ›
Source: The Drum
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