As B2B marketers and global businesses continue to commit more and more resources to B2B capabilities, Dentsu Aegis Network announced today the launch of Interprise, a B2B agency that will support new and existing brands with their B2B requirements. Interprise, which will be led by Stuart Giddings, as Global President, and headquartered in London, will have offices in New York, San Francisco, Singapore, Hong Kong and Sydney.
“We recognize that today’s requirements go beyond the traditional B2B agency approach and must combine genuine understanding of the diverse audiences and complex buying processes in B2B with the global footprint and Read full story ›
Source: The Drum
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