By Paul Holland

The days of the mobile app acting as a largely passive icon on your mobile are clearly coming to an end. Apps are developing a much stronger contextual awareness, coming to you when they sense that you need them rather than vice versa, delivering digestible and useful snippets of information, of the sort which Google described as “Micro Moments”.

The most forward-looking brands and industries will embrace the inevitable movement towards the kinds of open architectures and cross-industry information sharing which can provide contextual awareness, or else risk becoming another victim of the P2P marketplace – banks are Read full story ›

Source: The Drum