Last week’s news of ad agency Brooklyn Brothers’ acquisition by PR firm Golin was another reminder of the so-called convergence of the two disciplines in today’s always-on world.
As the narrative goes, the need for closer alignment – if not full integration – of previously distinct disciplines is changing the shape and nature of the modern PR or advertising company, with implications not least for the types of talent they need to recruit – or in Golin’s case, gain through acquisition.
While few would question the validity of this narrative, I suspect any industry outsider might wonder how on Read full story ›
Source: The Drum
Industry News