BuzzFeed has embraced the growing medium of mobile video consumption with the release of a video-only app.
The app, predictably called BuzzFeed Video, looks to cultivate and catalyse viral video in addition to providing a platform for exclusive video releases. Furthermore it is hoping to encourage viewers to binge shows such as The Try Guys, Violet, Broke, and Tasty.
BuzzFeed founder and chief executive Jonah Peretti unveiled the new app today (Tuesday 23 February) in Barcelona at Mobile World Congress.
Having launched on Android and iOS, the app will index BuzzFeed content in addition to viral videos from across the web.
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Source: The Drum
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