P&G has consolidated the advertising for its so-called ‘Dish’ brands with Publicis Worldwide, handing it an account that spans some 32-countries across six regions.
Publicis Worldwide – which had already worked with P&G’s Cascade and Dawn in North America – will handle the advertising for fellow ‘Dish’ brands Yes, Joy, Salvo, Ayudin, Magistral, Dreft and Jar.
The win also includes the advertising for Fairy, which The Drum reported yesterday (22 February) was primed to go to Publicis following a procurement, rather than creative, led pitch.
It comes as part of a wider drive by P&G to cut at least $500m Read full story ›
Source: The Drum
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