This ambition was underlined when it took full control of the reins of Weve – the mobile advertising venture it had attempted to get off the ground in dating back to 2012 – in the second half of last year.
Sources close to the development of Weve say that early attempts to fully exploit the opportunities posed by the combined subscriber base of EE, O2, and Vodafone were thwarted by the natural tensions that will naturally arise when three fierce competitors are asked to act in cohesion.
After launching a fully-fledged advertising offering in early 2014, Weve found itself 100 per cent Read full story ›
Source: The Drum
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