Cinema chain Odeon has altered the signage of its Leicester square outlet to pay tribute to Hollywood great Leonardo DiCaprio as he hopes to hunt down his first ever Best Actor Academy Award.
With the 88th Academy Awards close approaching, Odeon feels DiCaprio’s performance in the Revenant warrants his first Academy Award, buying into the popular web meme often showing the actor chasing after the elusive award.
It shared the publicity stunt on Twitter.
What does everybody think of our re-brand ahead of the Oscars? #LEODEON pic.twitter.com/twoRd92Shg
— ODEON (@ODEONCinemas) February 23, 2016
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Source: The Drum
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