By Stephen Kenwright

Google’s controversial Compare service started winding down yesterday, and will shut off completely on 23 March.

Google Compare allows searchers to get quotes for some financial products – mortgages, credit cards, car and travel insurance – directly from search results, without the need to click on a comparison website. This led to numerous complaints from the aggregators including MoneySupermarket and TripAdvisor and a Statement of Objections against Google from the EU.

Antitrust issues are unlikely to go away since this doesn’t affect similar products such as the flights booking engine, but the comparison sites are clearly thrilled. Chris Morling, MD of Read full story ›

Source: The Drum