By Tom Primrose

The Brit Awards offer musicians the chance to become part of history. Brands on the other hand can offer artists something whole lot more progressive. In recent years, brands have become more and more centrally involved with the music industry and in 2012 alone invested over £100 million into it.

A new attitude has washed over today’s generation of musicians. Gone are the days where it was a sin to ‘sell out’. On the contrary, it’s now desirable to feature on video games, TV shows and adverts. According to research from FRUKT nearly a quarter of managers felt that striking an Read full story ›

Source: The Drum