By Felix Morgan

Who won the Super Bowl? Not the game itself, which was a mere distraction (and which, by the way, the Broncos won, just in case you really didn’t know), but who won the main event, the ad breaks?

To find out just that, The Drum has partnered with Brave to revive its Bravery Index, first witnessed at the end of 2015 when the London creative agency was tasked with analysing the true emotional impact of the year’s Christmas ad offerings.

This time around the ad calendar’s true big event is subjected to biometric analysis, with 24 volunteers having Read full story ›

Source: The Drum