For this auspicious article, I thought I would comment on the question that I get asked most – how to make marketing relevant in the boardroom.
As I have said previously, this is a constant battle and judging by the number of people who
ask me about it, it clearly is for others too. While the race to get more gender and ethnic diversity into the boardroom is shared by all, the need to get more marketers is a less popular cause.
A strong marketing director brings the voice of the customer to the boardroom. They take a long-term view of the health Read full story ›
Source: Marketing Week
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