The Lad Bible has its sights set on the locked screens of mobile devices this year, devising a way to serve people personalised notifications in the hope of standing out in what can be a crowded space.
The publisher believes mobile notifications are their own medium, separate from other content channels and as such is making a move to surface targeted articles to people’s locked screens. To do this, it has tasked digital marketing platform OtherLevels to manage its mobile app that will see it provide the technology, metrics and notification solutions to understand user behaviours, frequency of app usage, and Read full story ›
Source: The Drum
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