The traditional lines between leisure and labour hours are increasingly blurred, as a globalised workforce with the capability to be connected 24/7 leads to the rise of the ‘pro-sumer’.
Typically defined as someone in the market to buy high quality technical products or equipment (think IT director or even chief information officer) the pro-sumer is an individual who is often consuming content in different mindsets, both as an enthusiast for their profession as well as with a business hat on.
Think of the aforementioned IT director who could be researching the purchase of an IT infrastructure mainframe worth hundreds of thousands of Read full story ›
Source: The Drum
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