Close to 100,000 people descended on Barcelona this week for Mobile World Congress, one of the industry’s largest trade shows. They were there to see the latest smartphones launches from the likes of Samsung, Sony and LG and to find out about new technology that could revolutionise how people communicate.
For marketers, it is a chance to experience new technology, meet brands and companies disrupting their industries and consider the future of their brands. Here are the top takeaways from 2016’s event.
Redefining the smartphone
The big smartphone makers sounded weary, rather than excited, about unveiling their new mobile devices this year. Brands Read full story ›
Source: Marketing Week
Industry News
