The relaunch of Top Gear will be headed up by Anomaly, which was named today (24 February) the lead agency for the motor show that is set to air in May this year.
The long-term partnership will see Anomaly create a global, integrated campaign to build excitement for the programme’s highly-anticipated relaunch this summer.
The final line-up of the show was confirmed earlier this month, and includes Chris Evans, Friends actor Matt LeBlanc, Formula One guru Eddie Jordan, German racing driver Sabine Schmitz, renowned motoring journalist and YouTube petrolhead Chris Harris, and car reviewer and TV presenter Rory Reid.
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Source: The Drum
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