By Becky Munday

With Mando’s 40th birthday fast approaching, Becky Munday (Mando’s chief executive officer of 19 years) and Clare Daly’s (client services director for 17 years) offer six key pointers based upon their combined 36 years in the sales promotion industry…

“Embrace constant change”

Things are forever changing – accept it. Proliferation of the internet has changed the way consumers interact and participate with brands, particularly in sales promotion.

The rapid speed of change has made it a fascinating challenge to identify risk attributed to a campaign. The diversity of the internet and the flexibility of the industry, makes it imperative to constantly evolve Read full story ›

Source: The Drum