Coca-Cola’s attempt to have the EU enforce a trademark on the new version of its bottles has been dismissed.
The soft-drink giant argued that the curvature and design of its new bottles was reminiscent of the company’s iconic glass entries. The Luxembourg court argued the design was not distinctive enough.
The company filed to the Office for Harmonisation in the Internal Market OHIM which handles trademarks and designs, in an attempt to protect the new design of its metallic, glass and plastic bottles.
The court claimed that the bottle does not possess any characteristics that distinguish it from other bottles available on Read full story ›
Source: The Drum
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