By Mindi Chahal

Marketing has had plenty of good news in recent months about its rise in influence within business, with a fifth of FTSE 100 CEOs now having a marketing or sales background. But while CEOs such as Tesco’s Dave Lewis and BT’s Gavin Patterson are lighting the way for the profession, perceptions need to be changed among other business functions. Marketers are still failing to communicate the strategic value of their role to other departments and senior leaders, according to two studies shown exclusively to Marketing Week.

Marketers’ colleagues struggle to see the value of marketing beyond its creative output, so Read full story ›

Source: Marketing Week