By Doug Zanger

For years, Sid Lee has been at the forefront of some interesting, breakthrough work. Recent examples include Absolut Nights, a chance for millennials to engage more deeply with artists and the Absolut brand; a highly-successful social experience for Assassin’s Creed; and an expansive digital experience for long-standing client Cirque de Soleil.

As a four-time “agency of the year,” the reputation of being progressive is a hallmark of Sid Lee, both internally as a culture and externally — manifested in what they achieve for their clients. In essence, it wouldn’t be a stretch to consider the agency more as “makers” Read full story ›

Source: The Drum