By Minda Smiley

Even in today’s tumultuous television space, where changing viewing habits and newer platforms like Netflix are continually shaking things up, Comedy Central has managed to breathe new life into the traditional TV realm in recent years with a string of shows that have resonated with its target audience of “millennial guys.”

The Viacom-owned cable channel has some of the most talked-about shows on television today, including newcomers like Broad City as well as classics like South Park.

During a keynote at Social Media Week in New York City, Comedy Central’s chief marketing officer Walter Levitt gave attendees some insight into how the Read full story ›

Source: The Drum