By Doug Zanger

TIAA-CREF, the financial services/asset management company that supports the academic, research, medical and cultural fields, has relaunched as TIAA, in a move that takes the brand full circle from its origins. It is a massive overhaul for the brand, with a new logo and website, in addition to the shortened name — and will be supported with a national marketing campaign.

“This is more than a name change,” said Connie Weaver, chief marketing officer at TIAA. “Our customers are as diverse as our society, and we serve them all — ranging from educators, maintenance workers, doctors, civil servants, equipment managers Read full story ›

Source: The Drum