Thomson Cruises was revealed today (25 February) as the mystery brand behind the social media campaign #NotForMe, which saw a group of 12 photographers, bloggers and vloggers photograph their travels and post on Instagram using the hashtag in an ironic way to turn common misconceptions about cruises on their head.
Over the past month, the group have been onboard Thomson Dream and Thomson Celebration on a cruise of the Caribbean and Central America, without revealing they are on a cruise. They have all posted photos of the stunning land and seascapes on their social media accounts jokingly using the hashtag #NotForMe Read full story ›
Source: The Drum
Industry News
